March 2009
17 posts
February 2009
30 posts
lets 'promote' and 'support' the Youth Olympics!!
im thinking of possible ways to reveal my parody . the two possible ways which i have been thinking about is either ‘promotion’ posters that talk about theevents in the youth olympic games or the actual signs/symbols of soe chosen events in the game, for example, soccer, long jump, 100m sprint etc. both forms will do well in ‘promoting’ and ‘supprting’ the...
Outcome
One of the defined problems was that logos designed for Singapore has a tendency to be boring and over politically correct. An initial outcome was to resign and create a new solution for the Singapore 2010 Y.O.G logo, however, after considering it for some time, I believe that it is not the strongest method/outcome and would not achieve the impact or attention that I would want it to have. To...
Singapore 2010 Y.O.G Logo →
“Wahlao! Have you guys seen it? Can you guys believe it? Who the f**k can think...”
– Hoho, 06 Aug `01, 11:46PM
http://sgforums.com/forums/33/topics/16505
Logo Design & Branding Trends of 2009 →
To stand out and be refreshingly different at whatever cost - that’s the message we’re getting from today’s logos. From an identity point of view, web 2.0 logos failed miserably. They may not be around for too long. Copycat websites may still work, but when it comes to identities, designers will have to roll up their sleeves and work much harder.
Designers have become far more...
10 trends that will define logo design in 2008 →
Logos are the ultimate mark of distinction and everyone loves them. We see logos everyday - on the highways, on consumer goods, on the Web and in the institutions and organizations we support. Read about the different types of logo designs here and learn what principles and techniques are used to create them.
Historyof Logo Design →
Adidas Logo Design & Identity
Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler’s aim was to provide every athlete with the best possible equipment. For this he followed three guiding principles: design...
The Anatomy of a Logo →
Logo Longevity
A logo should be able to convey its message over a prolonged period of time and it must be able to adapt to cultural changes. It might be exciting to design a logo that is influenced by a trendy typeface, but it will become outdated and need to be replaced in later years. Logos designed with a focus on current style and trends are often outdated in a short amount of time and soon become “quaint.”...
Design for multiple media in mind
One thing remains constant - change. The constant evolution of media and information delivery systems of today’s times means that a logo will likely take on more than one form of medium in its lifespan. Because of the likeliness that the logo will be found on more than just print it’s best to use clean lines. You don’t see drop-shadows or beveling being used. This allows for the logo to be easily...
January 2009
21 posts
Colours
The majority of logos consist of but a single color, typically a primary color. Some may have two colors, but rarely do you see more than two colors. This makes it easy to attach an emotion to a logo. Together the eyes and brain produce a cognitive and emotional response to each color. Because of this, colors themselves take on meanings. The exact meaning is often a cultural understanding and can...
The Anatomy of a Logo
If image is everything then your company’s logo is its first impression. Before any knowledge of the company has been acquired, perceptions have already been formulated based off of the logo. Have a look at the logo above: • What things come to mind? • What adjectives did you think of: clean, conservative, tech-savvy, conventional, boring? • What type of company do you think would use this logo? •...
Main and sub-problems
The main problem to my archive fever is that there is a strong sense of mediocre logos being used as they simply reach the criteria’s deemed necessary, rather than designs which could enhance both the symbolic meaning, as well as ensuring that it is aesthetically pleasing. There is a strong sense to be politically correct and ‘patronistic’ with especially the logo design settled for the Youth...
“Reminds me of SBS Transit. Not good.
The font is way too generic and the...”
– Lauises
January 17, 2009 @ 8:40 pm, www.sgyoutholympics.com
“Bad use of colours here. Purple and green is an ugly match.
Also, for no...”
– Gabriel
January 14, 2009 @ 8:11 pm, www.sgyoutholympics.com