The Anatomy of a Logo
If image is everything then your company’s logo is its first impression.
Before any knowledge of the company has been acquired, perceptions have already been
formulated based off of the logo.
Have a look at the logo above:
• What things come to mind?
• What adjectives did you think of: clean, conservative, tech-savvy, conventional, boring?
• What type of company do you think would use this logo?
• You likely wouldn’t assume this logo for a restaurant, but you might assume an
automobile company.
What makes a good logo?
While it may be difficult to pin down what it is that makes a great logo there certainly are
some common characteristics that all great logos share.
