Colours
The majority of logos consist of but a single color, typically a primary color. Some may have
two colors, but rarely do you see more than two colors. This makes it easy to attach an
emotion to a logo.
Together the eyes and brain produce a cognitive and emotional response to each color.
Because of this, colors themselves take on meanings. The exact meaning is often a cultural
understanding and can have mulitple meanings across cultures. In the UK, white is
considered pure and positive where in China, white is used in mourning, symbolizing
heaven. Red is often used to symbolize strength and life, but is taboo in financial
communities.
Some color meanings in the North America, Canada, and Western Europe include: Blues are
said to be calming, loyal and trustworthy, greens are healthy, wealthy and natural while reds
express passion, excitement or danger.
Finally, it’s also advantageous to use a single color for your logo as it will save you money
when it comes to placing it on different medium; this can be a real bonus for many small
business owners.
-Corporate Identity
