Design for multiple media in mind
One thing remains constant - change. The constant evolution of media and information
delivery systems of today’s times means that a logo will likely take on more than one form of
medium in its lifespan. Because of the likeliness that the logo will be found on more than just
print it’s best to use clean lines. You don’t see drop-shadows or beveling being used. This
allows for the logo to be easily placed on billboards, on business cards, on black and white
fax copies, mugs, t-shirts, mouse pads and all the rest.
It’s recommended that the logo be developed in a vector program to keep the logo scalable
and easily transferable across different media.
