Logo Longevity
A logo should be able to convey its message over a prolonged period of time and it must be able to adapt to cultural changes. It might be exciting to design a logo that is influenced by a trendy typeface, but it will become outdated and need to be replaced in later years.
Logos designed with a focus on current style and trends are often outdated in a short amount of time and soon become “quaint.” I don’t know of any clients who would like to be perceived as either outdated or quaint.
