fever: making the Mark

The problem with Singapore’s 2010 youth Olympic logo is that it lacks character and any true personality. Previous Olympic logos are easily recognisble and uniquely for their Olympics. With Singapore’s logo, without the actual words “Singapore 2010”, it is almost generic and applicable to any event, which is exactly what you don’t want.

The problem with Singapore’s 2010 youth Olympic logo is that it lacks character and any true personality. Previous Olympic logos are easily recognisble and uniquely for their Olympics. With Singapore’s logo, without the actual words “Singapore 2010”, it is almost generic and applicable to any event, which is exactly what you don’t want.