fever: making the Mark

Outcome

One of the defined problems was that logos designed for Singapore has a tendency to be boring and over politically correct. An initial outcome was to resign and create a new solution for the Singapore 2010 Y.O.G logo, however, after considering it for some time, I believe that it is not the strongest method/outcome and would not achieve the impact or attention that I would want it to have. To achieve maximum impact and attention, the outcome must cause a scene and highlight that there is dissatisfaction with the current logo. I believe that in designing a parody logo will be the best and strongest method to proceed. It will receive attention and make a statement at the same time, thus “making the mark”.